Jakarta Selatan, Indonesia

Muhammad Arif
Abdul Hakim

Specializing in |

10+ years building enterprise IT systems and digital products — across aviation, fisheries, logistics, and government. Simultaneously empowering the next generation as a university lecturer and program coordinator.

12+
Years Exp
30+
Projects
16
Courses Taught
10
Publications
BINUS Summa Cum Laude TOGAF ADM Garuda Group Alumni
Muhammad Arif Abdul Hakim
Product Manager
EA Expert
Practitioner Lecturer

Who I Am

I bridge the gap between business strategy and technology execution. As a Product Manager, Enterprise Architect, and Business Analyst, I've designed and shipped enterprise-grade systems across aviation, fisheries, logistics, government, and education sectors.

Graduate Education

M.M.S.I. — BINUS University

GPA 3.92 — Summa Cum Laude

Management Information System · 2017–2019

Undergraduate

S.SI. — UIN Syarif Hidayatullah Jakarta

GPA 3.59 — Cum Laude

Information System · 2009–2014

Current Roles

Freelance PM @ Vokati

Vokati Teknologi Indonesia (Nov 2024 – Present)

Koordinator Prodi Bisnis Digital

Digital Business Program · Binawan University

Core Competencies

Product Management

Product Vision & Strategy OKR & Metrics Design Thinking Design Sprint User Research PRD Go-To-Market Stakeholder Management

Business & Systems Analysis

SDLC Requirements Analysis UML & ERD BPMN SOA Microservices Feasibility Study

Enterprise Architecture

TOGAF ADM Zachman Framework Ward & Peppard SPBE IT Strategic Planning

Product Design & UX

Figma Balsamiq Whimsical HiFi Mockup Wireframing Usability Testing Maze

ERP & IT Implementation

Odoo BIPO SAP ERP Architecture System Integration

Agile & Tools

SCRUM Kanban Jira Confluence Notion draw.io Enterprise Architect (Sparx)

Career Timeline

12+ years spanning enterprise BUMN, startup, government consulting, and academia.

Dec 2024 – Present
Freelance Product Manager
Vokati · International Job Portal

Leading product development for an international job marketplace — roadmap definition, feature prioritization, and cross-functional coordination.

Jun 2024 – Present concurrent
Super Mentor
Dealls · Jobs, CV & Mentoring

Career mentor for digital industry professionals — guiding job seekers on CV optimization, interview preparation, and career path strategy on the Dealls platform.

May 2022 – Oct 2024
Product Manager
FishLog · Bogor, Indonesia
  • FishLog WMS: led 10+ member team; MVP in 3 months; deployed to 34 partner warehouses; reduced data errors by 30%
  • FishLog Trace: blockchain seafood traceability (Solidity smart contracts) — 100% raw material tracking accuracy
  • Recognized as top-performing employee in first 3 months; built ERP SaaS blueprint
Sep 2020 – Present concurrent
Koordinator Prodi Bisnis Digital
Assistant Professor
Binawan University · Digital Business Program
2025 – Now Koordinator Prodi Bisnis Digital
2023 – 2024 Dosen Bisnis Digital
2020 – 2021 Dosen Paruh Waktu (Manajemen / IT)

Practitioner lecturer running in parallel to industry career. Teaches 16 courses across PM, EA, ERP, UI/UX, FinTech, E-Commerce, Agile, Digital Health, and more.

Jan 2022 – Dec 2023
Freelance Business Analyst
Techub by Binawan

BA for multiple digital product development projects within the Binawan technology ecosystem.

Oct 2021 – Present concurrent
Business Development Support
Siratan Bookstore · Self-employed

Contributing to growth strategy, market research, pricing optimization, and business development for an online bookstore. Helped secure IDR 100M initial funding in the first month.

2019 – 2021
Freelance IT Business Consultant
DNA Technology

Delivered IT Master Plan (TOGAF EA) for Universitas Binawan and Sistem Informasi Pengawasan for Kemendagri.

Apr 2016 – Jun 2022
Senior Solutions Analyst
PT Aero Systems Indonesia (Asyst) · Garuda Indonesia Group
Jan–Jun 2022 Senior Solutions Analyst
2018 – 2021 Solutions Analyst
2016 – 2018 Systems Analyst
  • 6 years · 20+ enterprise projects for Garuda Indonesia, Citilink, GMF AeroAsia, Aerofood, Aerotrans
  • Key deliverables: Workforce Management System (3.5 yrs PO/BA), Fleet Management, Loyalty Management (GarudaMiles & Citilink), Cargo Reservation Aggregator
  • Innovation Award 3rd place (2017); proposed and drove Odoo ERP adoption as flagship product; built EA Blueprint via TOGAF ADM (2019)
2015 – 2016
Software Developer & Freelance BA
PT GOS Indoraya · Internal Media

Full-stack HRIS development and freelance Business Analysis — first industry footing after graduating from UIN Jakarta.

Selected Work

Products managed, systems designed, and solutions delivered across 12+ years of industry practice.

Product Manager

Data Analytics & AI Book Platform — YVenture

YVenture · Singapore · 2025

Product management for a data analytics and AI-focused book publishing platform — product strategy, feature definition, roadmap planning, and cross-border stakeholder alignment.

AI Data Analytics EdTech Singapore
Consultant

Digital Umroh Platform — Umrohin

Umrohin · 2025

Product consulting for a digital umroh platform — product strategy, user journey mapping, feature prioritization, and trip management workflow design.

Product Strategy User Journey Travel Tech Umroh
Consultant

Hajj & Umroh Travel Platform — Rihla

Rihla · 2025

Product consulting for a Hajj & Umroh travel tech platform — product strategy, user journey design, and feature prioritization for the booking and service ecosystem.

Product Strategy Booking System Travel Tech Hajj
Consultant Trainer

Logistics Management System — PT. Khatulistiwa Transogi

PT. Khatulistiwa Transogi Cargo & Logistics · 2024–2025

Implementation consulting and hands-on trainer for a Logistics Management System — covering system setup, process alignment, operational workflow, and staff enablement.

Implementation Training Logistics WMS
Product Manager

FishLog WMS

FishLog · 2022–2024

Warehouse Management System for the seafood supply chain. Led full product lifecycle from research to rollout — 10+ member team, MVP in 3 months.

34 Warehouses 30% Error Reduction Python React JS Flutter PostgreSQL
Product Manager

FishLog Trace

FishLog · 2022–2024

Blockchain-powered seafood traceability — tracking raw material origin from catch to consumer with 100% accuracy via Solidity smart contracts.

100% Tracking Accuracy Solidity React JS Node JS PostgreSQL
EA Consultant

Big Data & AI Infrastructure — Kemenhub RI

Kementerian Perhubungan RI · 2024

Evaluation and redesign of Big Data and AI infrastructure for Indonesia's Ministry of Transportation, aligned with national SPBE digital transformation goals.

Big Data AI Infrastructure SPBE Government Scale
Product Owner

Jobshub.id

Techub by Binawan · 2019–2023

Job portal and career management platform for local and international job seekers. Led requirements, roadmap, and cross-team development coordination.

Live Product Java Springboot React JS Flutter
Business Analyst

ISS for MBKM — Binawan University

Binawan University · 2022

Internal Support System for the MBKM Kampus Merdeka program — enabling students to manage activities and track learning milestones. Delivered SRS and HiFi mockup.

SRS HiFi Mockup Figma
Business Analyst

myBinawan ERP

Techub by Binawan · 2020–2022

Integrated ERP system for Universitas Binawan — academic, HR, finance, and administrative modules. Delivered full SRS and system flow design.

University ERP Odoo Multi-module
Systems Analyst

Loyalty Management System

Asyst — GarudaMiles & Citilink · 2021–2022

API architecture and system flow for partner voucher integration with the GarudaMiles loyalty platform for Garuda Indonesia and Citilink airlines.

API Design GarudaMiles Partner Integration
EA Consultant

IT Master Plan — Universitas Binawan

DNA Technology · 2020

IT strategic roadmap and enterprise architecture blueprint for Universitas Binawan — information systems, data infrastructure, and technology governance.

Ward & Peppard IT Roadmap University Scale
Enterprise Architect

Enterprise Architecture — PT Aero Systems Indonesia

Asyst / Garuda Group · 2019

Full TOGAF ADM architecture to resolve Application Silo problem. Delivered business, data, application & technology architectures with 12 architecture principles.

TOGAF ADM 12 Principles Enterprise Architect (Sparx)

Lecturing

Practitioner Lecturer (Part-time) and Program Coordinator at Prodi Bisnis Digital, Universitas Binawan since September 2020.

16 Courses Taught

  • Information & Communication Technology
  • UI/UX Design
  • Financial Technology
  • Project Management for Digital Business
  • Digital Health
  • Enterprise Resource Planning (ERP)
  • E-Commerce
  • Enterprise Architecture
  • Pitching & Business Negotiation
  • Product Management
  • Software Analysis & Design
  • Technopreneurship & Business Plan
  • Business Process Analysis
  • Business Process Modeling
  • IT Change Management
  • Agile Methodology
Institution
Binawan University
Digital Business Program · East Jakarta
bisnisdigital.binawan.ac.id ↗
Period
Sep 2020 – Present
Part-time Lecturer (2020) → Coordinator & Asst. Professor (2025) · ~6 yrs
Teaching Approach

Real-world case-based learning — every lecture connects directly to live industry projects. Students work with actual tools (Figma, Jira, Odoo) and real methodologies (SCRUM, TOGAF, BPMN).

Publications & Books

Google Scholar Profile ↗
Big Data Analytics for Sustainable Green Supply Chain Management Optimization Models
MAAH Z Nizam, R Rahman
Journal of Computer Science Advancements 4(2), 151–162 2026
Analysis of Indonesian Freelancers' Strategies in Using The Upwork Platform
DM Fadlurrahman, P Wulandari, MAA Hakim, A Waskito
CAKRAWALA: Management Science Journal 3(1), 86–92 2026
Social-Community Education Models Abroad: A Study of Cowkit Street Books in Kuala Lumpur, Malaysia
AR bin Ahmad Badayai, NAM Amin, R Nardo, G Septiana, A Annisa, MAA Hakim, et al.
Jubaedah: Jurnal Pengabdian dan Edukasi Sekolah 2025
Predictive Buyer Behavior Model as Customer Retention Optimization Strategy in E-commerce
MA Hakim, T Terttiaavini
INSYST: Journal of Intelligent System and Computation 6(1), 32–38 2024 ★ 3 citations
Pengembangan Program Mentoring Untuk Siswa Berprestasi Dan Berpotensi
R Zulfikhar, MN Kesek, MAA Hakim, I Bagus, M Wisnu, K Wardany
Community Development Journal 5(2) 2024 ★ 2 citations
Manajemen Proyek Modern: Memanfaatkan Tools Digital untuk Efisiensi Maksimal
DS Riatmaja, W Wonmaly, FG Djunaidi, AI Hermanu, MAA Hakim, et al.
EDU RESEARCH 5(4), 767–777 2024 ★ 3 citations
Penguatan Kompetensi Manajerial Guru Penggerak
R Nardo, NF Sahamony, MAA Hakim, R Aprilyani, S Susriyanti, S Helia, et al.
Jubaedah: Jurnal Pengabdian dan Edukasi Sekolah 2024 ★ 2 citations
Analysis of The Influence of Content Personalisation on Consumer Purchasing Decisions in The E-Commerce Industry
MAA Hakim
MIRTE — Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi 2023
Information Technology Architecture Design to Automate Enterprise Business Process Using TOGAF ADM
MA Abdul Hakim, D Nofita Saputri, R Rizanah Warang, S Sfenrianto
Conference Paper 2019

Certifications

Digital Marketing
Lembaga Sertifikasi Profesi Digital Marketing
Sep 2024 · Valid until Sep 2027
Agile Project Management Professional Certificate
Atlassian
Feb 2024
Career Essentials in Business Analysis
Microsoft & LinkedIn
Feb 2024
Microsoft Azure Data Fundamentals
Microsoft
Feb 2024
Microsoft Azure AI Fundamentals
Microsoft
Jan 2024
Skills: Machine Learning, Artificial Intelligence
Information Systems Specialization
University of Minnesota
Feb 2024
Skills: ERP, Business Analysis
Supply Chain Foundations: Warehousing & Inventory Management
CSCMP — Council of Supply Chain Management Professionals
Feb 2024 · 2 certificates
Product Ideation, Design & Management
Coursera — University of Maryland, College Park
Dec 2023 – Jan 2024
5 sub-certs: Financial Mgmt, Product-Market Fit, Innovative Ideas, PM Essentials, Creative Design & Prototyping
Project Management: Foundations, Planning & Agile
Coursera — University of Colorado Boulder
Jan 2024
Full Stack UIUX Design
UIUXINDO ACADEMY
Sep – Dec 2023 · 36 hours
Figma, User Research, Usability Testing, SDLC, Product Management
Intro to Product Management
RevoU
Jan 2024
Getting Started as a Business Analyst
LinkedIn Learning
Jan 2024 · 26 hours
PEKERTI — Pelatihan Keterampilan Dasar Teknik Instruksional
UHAMKA (Universitas Muhammadiyah Prof. Dr. Hamka)
Sep 2023
Sertifikasi pedagogik untuk dosen

Get In Touch

Open to consulting, collaboration, speaking engagements, and teaching opportunities.